Kinikove was born from a lifelong dream and a moment of clarity that happened, honestly, in the most unexpected place — a bathroom in Oman.

Founder Joanne El Hoyek had spent years wearing bikinis that disappointed her. Pieces that looked stunning online and arrived feeling cheap, that didn't hold, didn't shape, didn't deliver. She loved the beach more than most — the kind of person who would live in a bikini if she could — and she couldn't find a brand that matched that love with real quality. So she built one.

The name says it all. Kini — for the women who live in their bikinis. Kove — for the coves where the water is clear and everything slows down to exactly the right pace.

The Kinikove woman is confident, stylish, and completely unbothered. She owns every room she walks into — and every beach. She chooses Kinikove because the quality matches her standard.

This is only the beginning. What started in swimwear is growing into something bigger — a full world for the beach girl. Lounge, underwear, towels, accessories. Everything she needs, all in one place.

This is Kinikove. We're glad you found us.

— Joanne El Hoyek, Founder